Is your Website working For or Against you?
On any given day I must visit at least 50 artists' websites. I see many costly mistakes that are preventing them from acquiring sales and other opportunities.
You work may be excellent but your website or blog will fail you if you do not take into consideration your marketing goals and career objectives as part of your design.
Your website and/or blog is your 24-hour portfolio to the world. What it says about you as an artist is crucial.
Make Sure Your Web site is a Powerful Marketing Tool!
Your website can be extremely effective when you incorporate it within your larger overall marketing strategy for your art.
As an art marketing consultant I can help you view it as your best marketing tool. A well-planned website will empower and simplify your other marketing efforts.
Put it to work as your sales team 24 hours a day, 365 days a year so you can spend your time creating more art.
Does Your Website Pass these Tests?
1). How does your website serve your purpose and accomplish your career goals?
You website should be able to deliver!
2). What does your Home page say about you?
What kind of First Impression does it make? It is disorganized and cluttered? Do you have a poorly photographed home page image?
Does it strongly represent your style? Does it encourage interest?
3). What is the quality of written materials?
Do you have grammatical errors? Is your biography written professionally? Is your artist's statement coherent?
If you want to impress visitors you want to avoid these mistakes.
4.) What is the strength of your overall "gallery" design and individual gallery sections?
Does your work display a consistent vision or does it appear unfocused and unprofessional?
Is your gallery arranged properly?
5.) Is your website functioning correctly?
It is easy to navigate? Do you have bad links? When was the last time you viewed it through different browsers?
6.) What is the quality of your Jpegs?
Are the sizes and display of your thumbnails and enlargements the best possible examples? Do you provide detailed descriptions?
7.) Does your website generate sales potential or turn visitors away?
Do you provide information on how to contact you to buy or exhibit your work?
8.) Are you using SEO maximization? How do people find you?
How many links point to your website?
9.) Have you added the right "call to action" features?
They should be distributed throughout the pages.
10.) What needs to be removed immediately and permanently?
Yes, the biggest mistake could be something that does not belong there and is creating more harm than good.
How My Website Consultation Works
In the Website Consultation we have a 45 minute phone session. You tell me your career objectives. We both walk through your website, page by page, in relation to your marketing goals. I will provide specific feedback and suggestions for improving your website, to help you achieve the best results.
The cost for this service is only $125
Just send me an email and ask to arrange it and provide a link to your website.
Please place the words "website advice" in the subject of the email so it receives my immediate attention. I look forward to visiting your website and helping you take it to a more powerful level.
Additional Help with Writing
Don't suffer from writer's block. I can also offer writing services that include proof reading, editing and/or rewriting your biography and artist's statement. I can help select your jpegs, and organize your "gallery" for you. I will offer an estimate based on your needs.
Is Your Blogspot Blog A Problem?
If you use blogger.com and are having trouble posting on it or don't know what to do on it, let me know. It's not difficult and many corrections, updates and applications take only minutes. I can help you create and maintain a very successful blog. Send me an email with your blog link.
Let Me Help!
If you are like most art professionals your website or blog may be working against you, not for you. A few adjustments may make a huge difference. Imagine what it will be like when you have the confidence that your site is doing the best job possible.
I look forward to hearing from you and visiting your website soon!
Best wishes,
Renée "The Artrepreneur Coach"
"Reneé worked with me making valuable suggestions to improve my current art website. She gave me specific recommendations and addressed my questions regarding aesthetic quality and visibility to attract potential clients. I have been receiving positive feedback on my new site and am grateful to Reneé for helping me move forward."
~ Anne Ierardi |
Comments from some of Renée's satisfied coaching clients
"Renée, with your advice I finally put together a consistent body of work and I applied for a grant. I received $10,000 to make this CD." John
"I feel for the first time, I am on a focused and clear road to financial independence." Cyndy
"Renée is a wonderfully active art marketing coach who helped me tremendously narrowing my focus and not veering off track in reaching my goals. Whether it was tackling a business letter to a potential corporate client, writing the business plan for my art business or the mission statement for my nonprofit she was dead on with her advice and editing. I highly recommend her services to any creative person looking to reach that next level. Daggi
"My consultation with you and your articles positioned me to make a big sale." June
"My goals were addressed, but more importantly I was able to go beyond my expectations." Clyde
Learn more about Renée's consultation and coaching services.
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About Renée
Author, Arts Writer
She is the author of several books including Presentation Power Tools for Fine Artists, Success Now! For Artists and the best selling book The Complete Guide to New York Art Galleries.
She is the author / creator of The Artist Success Package.
She writes for The Artrepreneur Coach blog and Manhattan Arts International, and other blogs. She writes a regular column in Professional Artists magazine.
She is a member of the prestigious International Association of Art Critics and American Society of Journalists and Authors. Her articles have appeared in many publications nationwide.
She has also authored numerous exhibition catalogues.
Exhibition Curator / Juror
She organized dozens of group exhibitions in NYC.
Realizing the lack of support and availability of New York exhibition venues for the many artists she established a juried Online Gallery at www.ManhattanArts.com from 2000-2010.
Artists Advocate
Renée organized the "Manhattan Arts Debate" the only political debate in NYC's history to concentrate solely on the arts. It was televised on ABC news and transmitted on WQXR radio owned by The New York Times. She has also served on the Board of Directors of Artists Equity and other non-profit arts organizations.
Motivational Speaker
She delivers keynote speeches in many art and educational institutions such as New York University, Hechscher Museum, Silvermine Guild, Art Institute of Chicago, and Marymount Manhattan College, among others.
READ HER COMPLETE BIO
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