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Presentation
Power Tools For Fine Artists
Reprinted with revisions in 2006
This wonderful time saving book provides
step-by-step guidance and easy to follow samples on how to
create important documents: business letters, presentation
materials, grant and exhibition proposals, contracts, artists'
statements, resumes, biographies, press releases and more.
The book also includes advice from experts in the fields of
public relations and corporate art consulting and hundreds
of resources. |
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Excerpt
from the Book
From Chapter 6: Getting It Signed, Sealed and Delivered
"Building The Artist / Dealer Relationship"
Before you walk hand-in-hand into the sunset with your new dealer or agent please read this section carefully and apply the instructions. If you expect to have a more than casual relationship with one or the other a written contract is essential. A contract is a tool that informs both parties of their responsibilities and objectives. It is necessary in order to establish clarity, understanding and legal protection. Chances are, you will have a good working relationship with your dealer, and once the agreement is written you may never have to refer to it, but it will be comforting to know it exists.
You may encounter dealers who do not use contracts and may argue that one is not needed. There will be those who have them and they were designed to protect their interests, not yours. In either case, it is your responsibility to procure a signed agreement that protects your interests.
Several key questions are provided below which you should attempt to obtain the answers to when negotiating with a dealer prior to your written agreement. Of course, every point may not be necessary in every situation, but being aware of these points will be helpful. You will want to customize a written agreement that suits your individual needs and scope of the relationship.
Who are the parties involved? Who is the owner(s) of the gallery or president of the company?
What is the duration of the contract? Is it for a fixed term? Contingent on sales?
What options do either of you have to extend the term of duration?
Does your written agreement provide for termination in the event of the owner’s or director’s death, or if the change of ownership should occur or if the dealer should move? Does it provide for termination in the event of the gallery’s bankruptcy or insolvency?
How much art does the dealer want?
How long will the dealer keep the work?
If you want your artwork returned, how much notice is required?
Where will the work be shown? Will it be visible to visitors or hang in a back room? Will the artwork ever leave the gallery premises for exhibition purposes? Will you be notified prior to it leaving the premises?
Will the dealer prepare a press release for your exhibition?
Does the dealer give discounts to buyers? How much? Will the discount be deducted from your share of the profit?
What insurance coverage does the dealer have for your work? What are the terms of the insurance policy? Does it cover the full retail value of your work? Is your art work protected in-transit, on-site?
Has the dealer declared responsibility for loss or damage of your artwork from the time it is received until it is returned you?
If there is damage to your work, who chooses the restorer? How will you be compensated?
If the dealer promises your work will be featured on his/her website and if they have technical difficulty, will they compensate you in some way if your work does not appear?
Will the dealer allow you to have your own website and promote it? What about arranging reciprocal links to and from each other’s website?
(This is only a partial list of questions contained in the book Presentation Power Tools for Fine Artists.)
How to Order the Book
•
Save $ and Time: Order directly from us. Call 212.472.1660
and we'll send your book within 48 hours. (U.S. shipments only.)
• Mail check or money order in the amount of $25 to Manhattan Arts International, 200 East 72 Street, 26th floor, New York, NY 10021.
•
Save
up to 40% -- Order
through your arts group. We offer special group discount
prices. Please inquire by phone or email.
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Praise
for the Book
"A must for every fine art individual who wants to present
themselves professionally." Linda Handler, Director, Phoenix
Gallery, New York, NY
Need
Personalized Help with Preparing your Materials?
Before
you create and distribute your promotional materials have
a personalized Portfolio
Review with Renée
Phillips, the author. |
"This book helped me to win a $10,000 grant! It is the best
investment I've made in my career." Michael Joseph, Artist
Stop
suffering from
writers' block!
Let Renée help you prepare your résumé
or biography.
Call
today for details: 212.472.1660. |
"A very practical resource that offers a glimpse of what fellow
artists are producing in the way of letters, press releases and
other documents, and a great aid in setting up one's own materials."
Constance Smith, Director of ArtNetwork and Author of Art
Marketing 101
"The straight-forward instructions, copious samples, and helpful
tips in all areas of promotion and publicity make up a systematic
approach to achieve professional success. This invaluable information,
not taught in schools, helps artists help themselves." Jen
MacDonald, Artist, and Editor, Money For Artists
"This book is a great resource for artists. The practical and
organized content combined with Renée's experience and enthusiasm
is what makes it unique." Arlene Rakoncay, Executive Director,
Chicago Artists' Coalition
Story
behind the book Presentation Power Tools:
Renée
Phillips, author says:
"As
a career consultant artists have come to me asking for help with
writing their biographies, résumés
and cover letters. I have also assisted them with gallery contracts
and artist's statements. Over the years I wrote and printed samples
for them. Before long I had a 130 page book! Thanks
to artists and artists' reps the book is in its third edition! We
have helped thousands of artists around the world!"
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